The contest, which rewards creativity at concept stage, is now inviting submissions for bold ideas which set new boundaries from brands, the creative community, agencies and charities.
Campaigns can be devised for either UK audiences, or much broader, global audiences spanning three continents (Europe, the US and Asia).
There is just one single category of entry this year, although submissions for charities and commercial brands will be judged and awarded separately by a panel of industry experts.
Winners will win a share of a prize fund of £650,000 in media space and the chance for their creative concepts to be showcased across Ocean’s UK digital out-of-home locations, or via The Alliance network across the pan-regional markets of Europe, the US and Asia.
Their work will be revealed and celebrated at a breakfast awards ceremony at London’s iMAX on Thursday October 5. Last year’s winners included Churchill Car Insurance with "Churchie’s Drive-Thru" created by WCRS and the "March for Giants", created by 18 Feet & Rising for the charity Space for Giants.
The competition is free to enter here and open until 25 August.
Previous winners have variously used progressive screen technologies, integrated with DOOH capabilities such as Wi-Fi, augmented reality, 3D modelling and audience and vehicle recognition.
"March for Giants" transcended global boundaries by broadcasting across three continents via The Alliance
Women’s Aid’s "Look at Me" and MicroLoan’s "Pennies for Life" campaigns went on to win Gold Cannes Lions
Top Shop and Twitter presented catwalk trends live as they happened from London Fashion Week
NHS Blood & Transplant used augmented reality to show the transformational power of life saving blood donations
A live broadcast from the Caribbean was powered by British Airways
Human energy and Pavegen technology powered a digital billboardto promote the Toyota Hybrid
Pigs on a farm in Buckinghamshire were fed apples, in real time, via your mobile phone from Westfield shopping centre, London
Integrating EEG technology, which reads brainwaves, allowed a game of Mind Pong, controlled by human thought, for The Brain Tumour Charity
Ocean chief executive Tim Bleakley said the competition had "consistently challenged creative thinking within the all-screen market, consistently raising the bar for what is possible over the past eight years. It has provided a platform for brands to succeed at global awards ceremonies such as the distinguished Cannes Lions, delivering inspired ideas and aligning creative minds to the opportunities digital out of home affords alongside other progressive platforms and content channels.
"Last year’s winners created some show-stopping media moments on a UK and an international scale. Entering the competition is simple but the rewards are multiple. All you need to compete is an idea."