Octopus contacts shops for UK brief

Octopus Travel, the online holiday accommodation company, is looking for an agency to handle its £3 million UK advertising account.

The company wants an agency to produce an integrated campaign that will incorporate above-the-line and direct marketing as well as a strong focus on digital.

This is the first time the global company has looked into creating non-digital communications in the UK market.

In 2005, Octopus Travel posted annual sales of more than £60 million, a growth of 276 per cent compared with the previous year.

The company puts its success down to signing a slew of deals with airlines around the world. It now has preferred partnerships with more than 60 airlines.

In March, it signed a deal with Malaysia Airlines, allowing passengers to book flights through Octopus Travel's site.

Octopus Travel and its sister company, Gullivers Travel Associates, were this year acquired by the US real estate firm Cendent for more than £1.1 billion.

No-one from Octopus was available to comment.

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