Marketing visited Henry Stuart, co-founder of Visualise, and Jon Spary, head of new business at Curb, to test out the awe-inspiring experience provided by the Oculus Rift virtual reality technology.
We investigated how the technology works, how a virtual reality roller coaster can feel like the real deal, and the potential experiential marketing possibilities provided by Oculus Rift, which is a technology that has to be experienced to truly be believed.
What is it?
The experience – base jumping and a 3D virtual reality roller coaster
What can brands do with it?