ODD and Naked take Kiss FM ad account

Kiss FM has appointed ODD, the Naked-owned creative agency, with its advertising account following a four-way pitch.

Kiss FM...account awarded to Naked and ODD
Kiss FM...account awarded to Naked and ODD

The appointment will see Naked lead on communications planning with ODD developing  creative for the campaign which is designed to boost listening figures and increase the station’s share of the London audience.

Kiss FM has had no incumbent, instead using agencies on a project-by-project basis, including ODD, which developed its last major campaign in 2006.

The agency created a new logo and an ad campaign for the station after Emap, its parent company at the time, acquired Vibe Bristol and East Anglia's Vibe FM, rebranding the stations as Kiss West and Kiss East respectively.

Kiss' most prolific advertising period came in the late 90s, when the station hired Mother to produce a TV campaign for its relaunch.