Oddbins is returning to advertising after a two-year break with a
new poster campaign created by TBWA GGT Simons Palmer.
The campaign will kick off with a live poster site launching Oddbins’
superstore - the chain’s largest yet - in the City of London. The site
launched on 5 November and a new headline will appear every week for the
next year. The posters will roll out nationally on a tactical basis.
The campaign represents a departure from the illustrations by Ralph
Steadman that Oddbins has used in its advertising for the past ten
years. The launch execution focuses on Oddbins’ ability to source good
wines in surprising regions with lines including, ’Ever surprised the
wife with a handsome Greek?’. The campaign also introduces the
strapline, ’Bin there done that’, highlighting Oddbins’ reputation for
being the first to discover new wines.
Trevor Beattie, creative director at TBWA, said: ’This is a brand
leader’s campaign. Oddbins has a great eccentricity which we hope to
exploit to the full.’
The campaign was written by Beattie and art directed by Bil Bungay.
Media planning and buying is handled by the Media Business.
