- UK cinema goers are to be the first in Europe to book their seats using the Internet following the launch of a new web based service from the Odeon cinema chain.
The online booking system developed for the UK's largest cinema operator is set to go live on June 1. It can be found at www.odeon.co.uk.
As well as an online ticketing system the new Odeon website includes a film recommendation service, 'Odeon Recommends', which is tailored to meet individual tastes.
When film fans first register on the site they are asked to indicate their favourite film genres, actors and directors. Odeon Recommends remembers these details and uses them to suggest films each time the cinema goer visits the site.
The site also features a cinema locator facility, to find the nearest Odeon, a coming soon and a film finder, which allows visitors to search for films.