Ofcom seeks media shop for public info

Ofcom is looking for a media agency to handle the planning and buying for public information campaigns.

The media regulator has invited tenders from agencies for a brief that covers media strategy and buying for individual campaigns.

Ofcom said the buying task would cover national and regional press, radio, TV, on-line, outdoor and direct mail for occasional "high-profile" consumer campaigns. The winning agency will also buy space for Ofcom's recruitment advertising.

The regulator currently uses Media Campaign Lim-ited as its media agency.

The deadline for tenders for the account is 17 March, with shortlisted agencies pitching in April. The contract to be awarded will run for a period of up to four years.

Ofcom has broad responsibility for the communications industry, covering television, radio and telecommunications. The body was formed in 2003 and has since conducted a major review of the telecoms industry as well as overseeing the ITV merger and its after-effects.

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