Ogilvy Comfort ad depicts betrayed nudist

LONDON - Ogilvy has released a humorous ad for Comfort, depicting a nudist betrayed by his wife.

The spot follows a nudist recounting a traumatic experience with a naturist marriage guidance counsellor.

In a flashback, the nudist returns home to find his wife and best friend fully clothed, sniffing each other's woollens.

The apologetic friend hastily removes his clothes and leaves.

The brief was to convey the message that Comfort makes your clothes so soft and fragrant that even naturists are now changing their minds.

It finishes with the strapline: "Makes Clothes Irresistible".

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