Ogilvy Group is launching an interactive TV division called
futureOgilvy, which will be headed by David Muir, the former Ogilvy &
Mather new-business director.
Marcus Vinton, a former O&M creative director who specialised in the
agency's interactive output, left the agency earlier this year to set up
an interactive TV division at Bcom3.
Muir stepped down from his new-business role two years ago to take an
MBA, funded by the agency. The position marks his return to O&M.
The main aim of the new division is to bring together different
skill-sets in the Ogilvy group under one profit centre and, by doing
this, increasing the levels of co-operation between these skill-sets.
Ogilvy Interactive will continue to operate as a separate division,
however.
Ogilvy, with Initiative Media, was the first agency to produce an
interactive ad for Chicken Tonight. The agency's interactive division
also developed the Creative Kitchen theme for Unilever Bestfood's on the
Sky interactive platform.
FutureOgilvy will also be looking to develop wireless business
propositions for clients with Neil Wooding, the former head of new media
at Psion Computers, becoming its head of wireless.
The group has now officially launched but has already been talking to
Ogilvy clients. Muir stated, however, that the division was looking to
recruit clients as well as service existing ones.
Muir said: "We believe the technologies of digital and wireless have
huge potential."
- Spotlight, p12.
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