- Ogilvy & Mather has expanded the OgilvyInteractive Worldwide network with the opening of an office in Taiwan.
The launch is designed to strengthen the ability of its sister companies in Ogilvy & Mather Taiwan to offer the group's 360-degree brand initiative to clients in the region.
Eric Huang, head of OgilvyInteractive Taiwan, said: "The establishment of OgilvyInteractive Taiwan represents a concrete action taken by Ogilvy & Mather Taiwan to achieve 360-degree brand management. OgilvyInteractive will use the interactive capacity of the internet to open new channels of communication and business solutions for clients, consumers, and employees."
OgilvyInteractive intends to provide clients a full-service interactive offering from web site design and production through maintenance, planning and buying, and interactive database marketing solutions.
OgilvyInteractive now has 22 offices serving 40 countries around the world with a staff of 400.