Ogilvy & Mather strengthens its healthcare business

Ogilvy & Mather is strengthening its healthcare business with the integration of the Shire Health Group into the O&M Europe, Africa and Middle East business.

The Shire Health Group, the healthcare public relations and medical education consultancy, has been part of WPP since 1999.

It will operate as part of O&M's existing healthcare advertising, direct marketing and public relations businesses, which operate from more than 20 markets around the world.