Ogilvy nets £300m global DHL account

Ogilvy Advertising has won the battle for the global £300 million DHL account.

The five-month pitch culminated in a final two-way shoot-out between the WPP-owned agency and M&C Saatchi.

The win consolidates all of DHL's global business, which had previously been split between a number of agencies around the world, including some parts of the Ogilvy network. It is understood that the centralised business will now be run out of Ogilvy Advertising in London.

Media planning and buying will stay with Mediaedge:cia.

DHL kicked off the pitch in July. Wieden & Kennedy Amsterdam and 180 Amsterdam were eliminated from the competition at the end of August.

A spokesman for DHL confirmed the win.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content