OgilvyOne beats BBH to Omo account

LONDON - OgilvyOne has scooped the online advertising account for the Unilever laundry brand Omo.

Omo...chose OgilvyOne over BBH
Omo...chose OgilvyOne over BBH
The agency secured the business following a pitch against Agency Republic and the above-the-line incumbent Bartle Bogle Hegarty.

OgilvyOne will now take on responsibility for producing digital campaigns aimed at extending the brand's "dirt is good" strategy across ten markets, including the UK.

It is understood that the initial focus of the campaigns will be on online markets in Asia and South America.

BBH has handled the majority of the advertising business for Omo since 2005, when Unilever moved the lion's share of the business out of Lowe, leaving the agency with just some parts of the business in Asia, Africa and Latin America.