OgilvyOne boosts leadership team with four promotions

OgilvyOne has expanded its leadership team by appointing four new managing partners, including Aaron Goldring, the worldwide creative director on the British Airways digital business.

OgilvyOne: (left to right) Stanley, Barber, Goldring and King
OgilvyOne: (left to right) Stanley, Barber, Goldring and King

Goldring, who has been at OgilvyOne since September 2013, becomes the managing partner, creative director. He began his career in New Zealand in 2001 as an interactive designer and has also worked at Proximity and DDB New Zealand.

The other promotions are: Mel Stanley, who takes on the role of managing partner, customer engagement planning; Anya King, who moved up to managing partner, BT; and Tracey Barber, who becomes the managing partner, marketing and new business.

The four will report to Sam Williams-Thomas, the chief executive of OgilvyOne UK.

Stanley has been OgilvyOne’s customer engagement planning director since 2013. She joined the agency as a planning partner and strategic lead on the British Gas account in 2010.

King joined OgilvyOne in 2013 to run BT Business, IBM, Sage and BP’s business-to-business account.

Her remit now also includes BT’s consumer unit.

OgilvyOne hired Barber as a new-business manager in 2010. She has since risen through the ranks to become the marketing and new-business director in March 2014. Barber has previously worked at Meteorite and the IPA.

Williams-Thomas said: "As we continue to grow our business and remain the world’s leading customer engagement agency, we look to our latest generation of leaders to demonstrate the passion to drive the business forward."