BP Amoco has handed its global direct marketing business to OgilvyOne as the final part of its centralisation into WPP agencies.
BP appointed Ogilvy & Mather to its dollars 200 million global creative account and MindShare Worldwide to its global media account ahead of its 'Beyond Petroleum' rebranding one year ago.
In the UK, OgilvyOne is thought to have won more than pounds 10 million worth of business. It will handle BP's pounds 7 million loyalty programme, which Claydon Heeley Jones Mason recently resigned because of a client conflict, and retail and point-of- sale work previously with Storm, a division of Triangle Communications. Claydon Heeley Jones Mason and Triangle were appointed in 1998.
BP is rebranding its forecourt sites as BP Connect over the next four years to feature internet kiosks, online access at petrol pumps and renewable energy.
Despite recent road blockades in Europe and 'dump the pump' protests, BP's retail petrol sales have led to record profits this year. Its second-quarter profits were up 164 per cent to pounds 2.4 billion.
OgilvyOne was unavailable for comment as Campaign went to press.