Ogilvy's Cancer Research work takes top honours at Campaign Direct Awards

LONDON - Ogilvy UK triumphed for the second consecutive year at this year's Campaign Direct Awards, held at the Dorchester on Wednesday night.

Ogilvy work... gold
Ogilvy work... gold

The agency picked up the Gold award for best overall execution, this time for its "Smoke is Poison Tanker" campaign for the Department of Health and Cancer Research UK.

The campaign featured a chemical tanker repainted to look like a cigarette and adorned with signs warning of its toxic contents. The campaign also picked up the silver award for best use of outdoor.

The agency's success didn't stop there. The TV work for "Smoke is Poison" also picked up a Silver in the Best Use of Broadcast category. It scooped gold last year for its "bench" execution for Cancer Research.

Craik Jones Watson Mitchell Voelkel won the most Silver awards of this year's entrants, taking the top spot for best use of copy, best financial, corporate and utilities campaign and best charity campaign.

"Pop up Tents" the Blacks Leisure Group / Millets campaign created by Miles Calcraft Briginshaw Duffy, also proved a popular choice winning a Silver in both best use of press and best use of inserts.

Rapier also picked up two Silvers in best automotive and best media and entertainment campaign.

Other winners included RMG Connect, Kitcatt Nohr Alexander Shaw and Harrison Troughton Wunderman.