The Hollywood actor Danny Trejo stars in the latest campaign for the Mexican food brand Old El Paso. Bartle Bogle Hegarty created the ad, which plays on Trejo’s hardman image and shows him inviting his family to a fajita feast. The spot, which will run across Europe, will be supported by digital work. It was created by Charlene Chandrasekaran and Dan Morris, and directed by Benjamin Weinstein through MTP.
Strategic business lead
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