Henry the Fox lifts the lid on pandemic life with an ad focusing on the trials and tribulations of lockdown.
The ad shows Henry as he trivialises lockdown life, from working from home to the perks of home delivery. "I’m a fox, so ‘working from home’ means I’ve just been tipping over my own bins," one ad declares, while another remarks: "It isn’t old, it isn’t speckled, and it hasn’t been anywhere near a chicken. It’s just a good name, alright?"
It launched across outdoor and digital activity. Henry the Fox resurfaced as the brand’s mascot in 2019’s "Drink curious".