Old Spice "Invisible world" by Wieden & Kennedy

There's barely anything to watch in Old Spice's two-hour movie by Wieden & Kennedy Portland, but you have to see this oddball piece of marketing anyway.

The film promoting Invisible Spray antiperspirant is invisible (showing only a blank screen) save for occasional subtitles and cameos by characters wearing full-body green screen suits. It tells the weird story of a young man who unwittingly opens a vortex for aliens to enter Earth via a video game machine. It was written by Bertie Scrase and art directed by Christen Brestrup.

 

Credits

Client
Marketing director
Assistant brand manager
Creative directors
Copywriter
Art director
Producer
Integrated production director
Business affairs manager
Audio production company
Audio post producer
Client services
Re-recording mixer
Dialogue recordist
Production company (animation)
Senior executive producer
Executive creative director
2D lead
CG lead
Production manager
Productionist
Vocal arrangement
Executive producer
Vocal producer
Vocalist
Head of print production
Fabrication artist