Old Spice remixes last year's ads into a Frankenstein's pastiche

Wieden + Kennedy Portland partners with Smearballs to create something beautiful and terrifying

Wieden + Kennedy Portland’s Old Spice ads have embraced absurdity for years (and work for several other clients has followed suit). But the latest spot for the deodorant brand is a 90-second lolrandom tour de force. W+K enlisted animator Nick DenBoer (aka Smearballs) and his Dadaist video effects to remix at least six previous Old Spice ads into a hilarious amalgam bereft of narrative or shame. Viewers may recognize DenBoer’s signature style from his previous work with Conan O’Brien and on the parody film "The Chickening." He also composed the catchy soundtrack. Nature!

Credits

Creative Directors
Copywriter
Interactive Producers
Director of Interactive Production
Original Spots: Fresher Collection
Copywriter
Art Director
Original Spot: Leatherman
Copywriter
Art Director
Additional Credits
Director, Editor, Sound Mixer