Old Spice "Smell as Great as Nature Is" by Wieden+Kennedy Portland

Male grooming brand embraces the scents of nature for latest campaign

Old Spice 'Smell as Great as Nature Is' by Wieden + Kennedy Portland.
Old Spice 'Smell as Great as Nature Is' by Wieden + Kennedy Portland.

Procter & Gamble has rolled a series of Old Spice ads, based around the theme of the great outdoors for its "betterer than nature" range of products. 

The whimsical ads, by Wieden + Kennedy Portland, feature a man dressed in rustic attire explaining the benefits of nature smells. In one, he pines that nature smells are more manly than "jet powered chainsaws" and in another uses a coconut as a smartphone.

Five 15-second spots launched online this week, and a TV ad will follow next week.

Campaign credits

Client: Old Spice
Agency: Wieden+Kennedy Portland

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

CAMPAIGN AI

Our new premium service offering bespoke monitoring reports for your company .

find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now


Campaign AI

Our new premium service offering bespoke monitoring reports for your company

Find Out More