Old Spice's spokesmen begin bare-chested brawl

Brand's two icons debate fragrances in new ad by Wieden + Kennedy Portland

Next summer, two classic pop culture fixtures will square off in the movie "Batman v Superman." This summer, though, we're treated to two spokesmen from Old Spice pitted against each other in "So it Begins" by Wieden + Kennedy Portland.

The video starts with Isaiah Mustafa performing as his suave character The Man Your Man Can Smell Like advocating the hygiene brand's Timber fragrance. He's interrupted by Terry Crews, who bombastically promotes Bearglove scent in his signature surreal style.

Further ads in the series will see Mustafa and Crews facing off in more surreal absurd bouts.

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Agency Executive Producer