Ian Dickens, the marketing director of Olympus who launched the
humorous pan-European campaign featuring the actress Joan Collins and
the supermodel Naomi Campbell, is leaving to sail around the world.
Dickens joined in 1979 as a sales office order entry clerk. He was
promoted to general manager of the consumer division in 1986 with a
place on the main board of directors in 1992, and launched the company’s
first pan-European campaign in 1998.
Lowe Lintas created ads where Campbell was transformed into an old woman
and Collins became a stalker pursuing a photographer because his Olympus
camera would pick up every wrinkle.
Dickens also drafted in the actors George Cole and Dawn French for a
campaign where celebrities fail to recognise the photographer David
’I have consistently pushed for bold and aggressive creativity,’ Dickens
For the next 11 months he will be the circumnavigator on board the
London Clipper competing in The Times Clipper 2000 round-the-world yacht
The marketing manager, Sara Cubitt, will take over his duties.