OMD and Carat shortlisted for £650m Renault-Nissan global media

LONDON - Renault-Nissan has shortlisted Carat and OMD to go head to head in a final pitch for its £650 million global media planning and buying business.

Renault...OMD and Carat on global media shortlist
Renault...OMD and Carat on global media shortlist

The other pitching agencies, Havas' MPG, WPP's Mediaedge:cia and Publicis Groupe's VivaKi operation, have been knocked out of the process.

Carat currently handles Renault's £350 million pan-European media account, while OMD is Nissan's agency of record in the region.

The pitch process will continue with presentations from both agency networks in a winner-takes-all process, which is being led out of Paris by Stephen Norman, Renault's senior vice-president of global marketing,

Renault and Nissan formed a joint venture in 1999 and are looking to achieve cost savings and closer working between the brands.