Colin Gottlieb has been appointed as the chief executive of OMD Europe as the Omnicom-owned media network kicks off a wholesale review of its international management ahead of appointing a global chief executive.
Gottlieb, who is a founding partner of Manning Gottlieb Media, will step down from Manning Gottlieb's management to take up the new role. Omnicom, which already owns a 76 per cent stake in Manning Gottlieb, will buy out the remaining shares held by Gottlieb and the agency's other founding partner, Nick Manning. Manning, however, will continue to run the agency but the board will report to Gottlieb.
OMD, which has been trying to assert itself as a global media business, has found that the development of its network has been hindered by an awkward reporting structure. Until now, OMD's board directors have had to report to Omnicom's three agency groups: TBWA, DDB and BBDO, who are all equal shareholders.
However, it is understood that Gottlieb's appointment underlines Omnicom's intention for the OMD brand to become a separate, independent business entity, allowing it to grow and develop its own identity so that it can rival strong global media brands such as MindShare.OMD was launched as Omnicom's global media brand back in 1996.
The move will not affect non-aligned Omnicom media brands, such as New PHD, which will continue to report into the Omnicom Group.
OMD's European headquarters will shift from Paris to a location in central London and Gottlieb will report to the OMD president, Daryl Simm, until a worldwide chief executive is appointed (Campaign, 15 September).
Johan Denekamp, the chief operating officer of OMD Europe, will now report to Gottlieb.
Gottlieb was not available for comment as Campaign went to press.