OMD Europe tempts MindShare's Byfield to head up research

OMD Europe has lured MindShare Worldwide's head of consumer

insight, Sheila Byfield, to join its top management team. Byfield will

take the newly created post of director of research and insight at OMD


Colin Gottlieb, the chief executive of OMD Europe, has been building a

management team with cross-border responsibilities in various

disciplines since he took the helm of the Omnicom-owned media network in

this spring.

Kate Stephenson became the managing director of OMD International,

reporting to Gottlieb, in June 2001. She had the same position at OMD

South East Asia.

In April, Ian Lomas, the former head of OMD UK's TV buying division, was

promoted to the head of client operations at OMD Europe.

Byfield said: "MindShare is a great company and I have had a very

enjoyable and rewarding career in WPP. But OMD has put in place a

fantastic team of great media professionals to drive the brand forward

across Europe.

The chance to be part of that team at such an exciting time for the

company, and to have the opportunity to work with such leading creative

agencies, was simply too good to miss."

At MindShare since it launched in 1998, Byfield has driven the creation

of the worldwide Consumer Insight network and, a three-year

research project with the Independent Television Commission.

She is currently the chairman of the European Association of

Communications Agencies Media Research Committee.


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