The £2 million UK media planning and buying account was previously held by Optimedia, which pitched for the pan-European business against OMD and Carat. Pitches were conducted speedily before the New Year (Campaign, 14 December 2001) after Yahoo! decided on one agency across Europe.
OMD Europe handled the account in the majority of European markets. Fru Hazlitt, Yahoo!'s European sales and marketing director, ran the review.
The European creative for Yahoo! will continue to be developed in the US by the San Francisco-based Black Rocket agency. Work is adapted by agencies in local markets but HHCL & Partners also produces some creative in the UK.
Yahoo!'s advertising activity in the UK includes its sponsorship of Channel 5's nightly movie slot with eccentric
gerbil idents by HHCL.
Last month Yahoo! released better-than-expected fourth-quarter results, posting a net loss of £6 million. Its president and chief operating officer Jeff Mallett announced that he would be leaving in April to pursue other business interests.
Yahoo! recently partnered with the search engine Espotting to offer a pay-per-click search service to advertisers. It has also signed a deal with First Direct that will see the bank take over Yahoo!'s homepage for a day.
A Yahoo! spokeswoman said: "Yahoo! is negotiating with agencies but there is no decision to announce as yet."
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