OMD nets pan-Euro Yahoo! account

LONDON - Yahoo!, the internet company, has consolidated its estimated £10 million European media account into OMD Europe and appointed Manning Gottlieb Media to handle the account in the UK.

The £2 million UK media planning and buying account was previously held by Optimedia, which pitched for the pan-European business against OMD and Carat. Pitches were conducted speedily before the New Year (Campaign, 14 December 2001) after Yahoo! decided on one agency across Europe.

OMD Europe handled the account in the majority of European markets. Fru Hazlitt, Yahoo!'s European sales and marketing director, ran the review.

The European creative for Yahoo! will continue to be developed in the US by the San Francisco-based Black Rocket agency. Work is adapted by agencies in local markets but HHCL & Partners also produces some creative in the UK.

Yahoo!'s advertising activity in the UK includes its sponsorship of Channel 5's nightly movie slot with eccentric

gerbil idents by HHCL.

Last month Yahoo! released better-than-expected fourth-quarter results, posting a net loss of £6 million. Its president and chief operating officer Jeff Mallett announced that he would be leaving in April to pursue other business interests.

Yahoo! recently partnered with the search engine Espotting to offer a pay-per-click search service to advertisers. It has also signed a deal with First Direct that will see the bank take over Yahoo!'s homepage for a day.

A Yahoo! spokeswoman said: "Yahoo! is negotiating with agencies but there is no decision to announce as yet."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus