OMD New Zealand wins Media Grand Prix

CANNES - OMD New Zealand in Auckland picked up the Grand Prix in the Media Lions at the Cannes Lions 2007 with its 'Money goes digital' work for ASB Bank.

The ad, which saw the agency attaching stickers to actual bank notes, also picked up two Bronze Lions.

David Verklin, the jury president the chief executive and chairman of Carat Americas and Carat Asia Pacific , said: "When you see advertising on a bank note you can honestly say it's something that you have never seen before. It was an incredible media innovation that was brilliantly integrated across numerous media."

The 2007 competition also saw nine Gold Lions being awarded to agencies, the highest number in the history of the event.

Verklin said: "The quality of entries this year was phenomenal. There were some incredible experiences in mobile and gaming as well as some wonderfully strong and well executed campaigns across all sorts of media."

However, the UK was left behind and only managed to notch up two bronze awards for Isobar's "virtual goals" work for Adidas and 20:20 London's "Gangs of London" campaign for Sony Computer Entertainment.

There were also surprise results for both Lithuania and Romania who both scooped their first ever awards in Cannes.

Universal McCann Vilnius grabbed a silver Lion for its "recycling company" work for EMP while Starcom Media Bucharest also picked up a Silver Lion for its "1 in 8 women" campaign for Avon Cosmetics Romania.

The jury also made a note of the fact that New Zealand, Australia and Japan were very highly ranked in the awards.

Verklin said: "It certainly seems as if creativity has taken a new direction and is moving both East and South. Everyone else must now look to them to see where Media will move in the future."