Anthony Rhind is leaving Media Planning next week to head the
Vodafone account at OMD UK.
Rhind, 29, is leaving the agency, formerly known as Mediapolis, after
six years. He joined as a media assistant and worked his way up the
ladder to become an associate director last year.
Rhind leaves behind a number of accounts, including Camelot, Virgin
Megastores and Dockers. Media Planning has begun the search for a
planning director to take his place.
In his new position, Rhind will take responsibility for all planning on
the Vodafone account, working closely with Jo Fostor, director of
strategy and research. He will report to OMD managing partner Mark
Rhind is hoping to expand his client responsibilities once he arrives at
He was unable to confirm his new job title, but it is believed that upon
arrival he will handpick a group of planners to work beneath him.
According to AC Nielsen MMS figures, Vodafone spent 98 per cent of its
budget on television and the remaining 2 per cent on radio in the final
quarter of 1999.
Rhind is the second member of Media Planning’s planning department to
quit the company in recent weeks.
Media account director Martyn Rees left to join Carat as client
Reporting directly to Carat’s client services director Neil Jones, Rees
now handles the Asda, Burger King and Courts accounts.
Like Rhind, Rees also spent six years at Media Planning. Before that he
had worked for four years at John Ayling & Associates.