The Omnicom agency won gold in four categories. Three for Channel 4’s British-American sci-fi series, Humans, which won in: Agency, Media Idea – Medium; Large Collaboration; and Media Creativity categories. It also won a gold for the Agency, International Campaign category for McDonald’s #imlovinit24.
OMD also won the Grand Prix for Humans.
Manning Gottlieb OMD picked up two golds for Omnicom. Gemma Howley, the head of PPC, was awarded Media Agency Rising Star and the agency also won gold for its 'Should've Gone to Manning Gottlieb OMD' brand idea for Specsavers.
M2M won two golds for PaddyPower's 'Paddy Power Metro Rainbow Laces Edition' in the Media Idea – Small and Small Collaboration categories.
The7stars won media agency of the year, while Media Brand of the Year went to The Discovery Channel UK.
This year's Sales of the Year was Channel 4, which also won two golds for Media Owner: Media Idea – Large for 'Ed Sheeran:Live', and Media Owner, Media Idea – Large, for 'McDonald's McCafe Moments'.
Rocket won two golds for 'The Most Ridiculously Honest Media Campaign Ever' for UKTV in Media Idea – Launch and Data for Audience Buying
Other gold winners were:
- Media Idea – Large: Forward Media for O2 '48 Priority Access to Channel 4's Most Contagious Content with O2'
- Media Owner: Media Idea: Global Radio for 'GET IN:VOLVED' for Nottingham City Council
- Media Owner: Media Idea – Medium: Time Out Group for 'Time Out Talks to Google'
- Media Owner: Media Idea – Large: Channel 4 for McDonald's 'McCafe Moments'
- Econometrics: Arena Media for Westfield London's 'Out From Under the Roof'
- Trade Body Research: Newsworks for 'The Company you Keep'
- Research Insight: Twitter for Topshop '#LiveTrends'
- Best Use of Content: PHD and The Telegraph for 'Coffee vs Gangs' for Jacobs Douwe Egbert;
- Media Agency Rising Star: Samuel Finnegan at Exterion Media;
- Media Innovation: MediaCom for Cancer Research UK 'Tap to Beat Cancer'
The awards were hosted by the actor and comedian Jack Whitehall at the Grosvenor House Hotel in London.