OMD wins ASICS European media

ASICS, the sportswear brand, has handed its pan-European media planning and buying business to OMD.

ASICS...OMD wins European media
ASICS...OMD wins European media

OMD won the business after a three-way pitch against undisclosed agencies.

Hans Horneman, chief executive officer of OMD Netherlands, said: "We are very proud of winning this business because we know ASICS has chosen OMD for the quality of our work and ability to perform across the network.

"They are an exciting and growing company and we look forward to a successful partnership."

In January, Asics signed up as Eurosport’s Olympic broadcast sponsor of the 2008 Beijing Olympic Games.

The brand launched its first global sponsorship campaign during the Olympics spanning, TV ads, idents and break bumpers.