Omnicom launches healthcare agency

- Omnicom Group has formed Accel Healthcare Communications under its Diversified Agency Services umbrella.

- Omnicom Group has formed Accel Healthcare Communications under its Diversified Agency Services umbrella.

The new agency, based in New York, will be a full-service advertising, medical education and brand development agency and becomes the tenth healthcare agency in the DAS US network.

The new agency will be headed by Risa Janoff Bernstein, who has been named president. Bernstein was previously a consultant and before that he was executive vice-president and managing director of GTFH - now Grey Healthcare. Joining Bernstein as part of her core management are two former Grey Healthcare executives.

Charlene Prounis, former senior vice-president and marketing director, will be a managing partner in charge of advertising and John Hegquist joins as managing director and chief creative officer, the title he held at Grey Healthcare.