The Direct Response Smart Awards, the premier awards for suppliers
in direct marketing, is getting a makeover.
Next year's competition is being restructured to emphasise the business
effectiveness, rather than just the attractiveness, of the work that DM
The awards will keep their case study nature but submissions will now
have to be accompanied, where possible, by evidence of the commercial
success of projects.
Another key change will be a new Supplier of the Year award, replacing
the Grand Prix. "The supplier is the focus of these awards and we need a
prize that emphasises this," said Noelle McElhatton, editor of Direct
The number of categories have been enlarged to take account of the
diversity of the supply side. The changes are summed up in a new
strapline, Smart Awards: Rewarding Supplier Excellence. Contact
email@example.com for an entry form.