Nuckey spoke to Event about the ins and outs of her new role six weeks on, as well as her focus on event tech.
What was it that attracted you to the position at Momentum?
Initially it was thanks to a trusted recommendation, but when I looked deeper at Momentum I realised it’s a bit of a hidden gem. When I got to know the agency in more detail I discovered a truly entrepreneurial and fearless spirit, a wealth of talent, and proprietary insight and tools that got me very excited about what we could achieve together.
What are your key responsibilities?
I oversee the agency’s strategy and insights department – this means I’m charged with not only the day-to-day planning demands of our business but also in helping it to develop and grow its strategic capabilities and point of view.
How would you describe an average day?
Can anyone in our industry really have an average day? There is certainly not one here and that’s what keeps things interesting. From working on a response to a client brief and helping explore new ways to address client problems, to debating creative strategy and exploring new technology – each and every day is far from ordinary.
Which clients are you working with at the moment?
So far, I’ve been fortunate to engage in projects for Ricoh, American Express and Skype. I’m also deeply involved with our Smarter Connections offering, which is a suite of technological solutions for our clients, employing VR, iBeacons and expert shopper marketing consultancy, to generate customer insights that drive brand objectives.