BMP DDB has walked off with the top honours at the 22nd annual One
Show in New York, beating leading US agencies to the Best of Show award
for Volkswagen’s ’affordability’ campaign.
The triumph marks the first time an agency from outside the US has
walked off with the top prize at America’s most prestigious awards
BMP had the second largest haul of awards overall, taking home seven in
total, including three golds for VW, Campaign’s 1997 Advertiser of the
Year. The agency’s VW work also scooped the first gold award in the new
multi-media campaign category.
Goodby Silverstein & Partners, San Francisco, took the largest haul of
ten awards. These included one gold and two silvers for its work for
Nike - during the first year the agency has handled the account; one
silver and three bronzes for Anheuser-Busch; a gold and a silver for the
’got milk?’ campaign for the California Milk Processors Board; and one
silver for its former client, Porsche.
This year’s One Show received more than 15,000 entries from 51
The winners are reviewed in Campaign next week.