One-word answers with Hearst UK's James Wildman

James Wildman, the president and chief executive of Hearst UK, is more buoyant than usual after the consumer publisher picked up five PPA Awards.

One-word answers with Hearst UK's James Wildman

Wildman, who is known for his Tiggerish enthusiasm and love of punk band The Damned, has embraced magazines since joining Hearst in April 2017.

The former managing director of Yahoo and chief revenue officer of Trinity Mirror has overseen Hearst’s move to a new London headquaters in LSQ on Leicester Square and become chairman of trade body Magnetic.

He capped his first year with a good haul at the PPA Awards last week. Cosmopolitan’s Farrah Storr won Editor of the Year, Roisin Dervish-O’Kane of Women's Health picked up Writer of the Year, Elle’s Tom Meredith was named designer of the Year, Country Living was Specialist Magazine of the Year and Women’s Health was crowned Consumer Magazine of the Year.

If you were starting your career today, which industry would you go into? Wellness 

What’s the biggest opportunity in media today? Hearst (obvs!)

And the biggest challenge in media right now? Negativity 

What’s the most annoying buzzword in the industry? Cagency  

What is the most important quality a leader should possess? Passion 

What’s been the biggest surprise about Hearst since you joined? Depth 

When you’re not consuming Hearst’s titles, what’s your favourite media brand or medium? Private Eye

How would you describe Hearst’s new London office at LSQ in Leicester Square? Ambitious

And how about the old offices off Carnaby Street? Tired 

What’s the biggest problem with social media influencers? Disparate

How can the newspaper industry, where you used to work, improve its fortunes? Innovate

How should media agencies change the way they work that would help brands and publishers? Collaborate

What will the impact of Brexit be on UK creative industries? Unhelpful 

If you could work anywhere else in the world apart from London, where would it be? NYC 

How have you improved your dress sense since joining Hearst? Cautiously 

What’s the one male-grooming accessory that you have to have? BTB (Jonathan Durden’s freshener, Below the Belt)

How many of The Damned's concerts have you been to? Loads

As the new issue of Cosmopolitan asks in its feature about interns getting naked to network: "Are orgies the new LinkedIn?" No

Who is your favourite wild man? Josh (my beautiful 23-year-old)

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