OnePlus "Lunarland" by Mother Shanghai

The moon potters through a dreamy cityscape in Mother Shanghai 's first work for electronics brand OnePlus.

The ad begins as the moon makes a casual descent from its usual spot in the sky, before sauntering through streets, parks and the odd underpass. "Just a thought – what if we just let more light in," a voiceover declares as the moon skims on the surface of a pond. It ends by introducing OnePlus’ newest phone, launched in partnership with Swedish camera brand Hasselblad.

Created as a nod to Hasselblad’s status as the first camera on the moon during NASA’s moon landing, the work was directed by Michael Gracey through Unlisted and Finch.


Production company
Executive producers
Production manager
Production designer
Head of SFX

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member