What if the consumer had a say in creating a brand's advertising?
That is the idea behind smartphone manufacturer OnePlus’ first European brand campaign created by Above & Beyond which will incorporate ideas from OnePlus fans, no matter how wacky. Above & Beyond will make six different versions of the ad based on the best ideas and debut the work at the launch of the upcoming OnePlus 6. The spots will be directed by Carly Cussen, who is best known for her work with grime and pop artists such as Little Mix and Stormzy. Above & Beyond won the OnePlus account following a three-way pitch in February.