OnePlus "The smarter choice" by Lucky Generals

Users are advised to not try these product demos at home in OnePlus' wacky new ads.

After introducing the smartphone manufacturer's "The smarter choice" campaign with a horror spoof last year, Lucky Generals goes to an otherworldly test centre where human lab rats dodge cacti and vicious dogs to show that the biggest brands don’t always create the best products. The work was directed by Jono Hunter through Minds Eye. 

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