ONES TO WATCH: Which young directors are currently making agencies sit up and take notice? Lisa Campbell finds out

Robin Armstrong

Armstrong is an enterprising kinda guy. He began shooting shorts and ads while at high school on Super-8 and sold them to Arizona production companies. He set up his own production outfit at 21, doing ads and a cable TV talk show. He made his feature debut in 1991 with One Cup of Coffee, which won at Sundance. Since then, he has been directing spec spots through Omaha. He did 'Taxidermy' for a creative friend at Saatchi & Saatchi LA. Armstrong loves directing outrageous ideas or comedy spots and liked finding a client willing to laugh at himself. He is seeking commercial representation in Europe.

Lukas Hammer

Since winning Sweden's Most Promising Young Director award, Hammer's career has taken off. He joined Harry Nash last year and the story goes that within 24 hours of signing, he was in pre-production on his first UK campaign through AMV.BBDO for St. Ivel Shape. He has since secured a Nissan job for TBWA, a charity campaign for Kessels Kramer, and Hula Hoops' latest campaign for Publicis.


Hady went to the London International Film School and, since his signing to Pink Films, has been noted by creatives at some of London's finest agencies. His Tango spec spot is a twisted and humorous tale of a man's insatiable desire. Hady's strength is not only in his story-telling abilities but in his attention to detail. His Nike spot shows a keen visual sense and serves to demonstrate his versatility.