Onitsuka Tiger is opening a store in Liverpool One, three years after its London store.
With the brand famed for its distinctive tiger logo, the campaign centred on the concept that there was a "tiger at large" in Liverpool.
Pre-launch posters displayed across Liverpool were designed to look like warning signs that directed customers towards a microsite.
This use of Japanese-style manga illustrations will continue on through the post launch campaign and on into 2009.
Steve McGauley, creative director of Liquid, said: "With Onitsuka Tiger celebrating its 60th anniversary next year this is a very exciting time to be part of the brand.
"This has been a very interesting project for us and it looks like it will get even more interesting next year."