What if your cat finally showed you some appreciation?
Yoghurt brand Onken imagines this scenario in a campaign focused on inner happiness. As a man called Alan quietly enjoys a pot of Onken on the sofa, he is surprised by sudden kind words from his fluffy white Persian. Other displays of affection will play out across Instagram Stories and Facebook, and an experiential event in July, called the "Haus of Inner Happiness", will let people trigger their senses and challenge what brings them a feeling of happiness. The work was created by AllTogetherNow and directed by Brad Lubin through MindsEye.