The winner of the contest, run by Campaign and AOL, will receive an iPad2 and a £30,000 campaign for his or her client on the new format – AOL's Project Devil. The winning ad will also appear in Campaign.
Judges include: Matt Pritchard, the European digital director at Kellogg; Charlie McGee, the head of digital at Carat and Chris Arnold, the creative partner at Creative Orchestra; Alex Burn, the head of creative solutions at AOL; Noel Penzer, the vice-president, international at the Huffington Post Media Group; and Claire Beale, the editor of Campaign.
Entrants must come up with simply sketched-out ideas for AOL's interactive Project Devil ad format, which encompasses three modules that hold flash, video or a static creative.
The ad can also enable 3D rotation, music, quizzes, polls, slideshows and links to social media. AOL will produce the ad.
Submissions need to be in the form of a 250-word description, plus accompanying images, and will be judged on their creativity, strategic fit, engagement, innovation, feasibility and scalability.
For more information and to enter, go to www.daredevilchallenge.com.