Online adspend up by 17 per cent during 2008

LONDON - Internet advertising spend rose by 17.1 per cent during 2008, boosting the medium's share of total adspend to 19.2 per cent.

Phillipson... "tough times"
Phillipson... "tough times"

UK online adspend totalled £3.35 billion in 2008, according to figures from the Internet Advertising Bureau, an increase of £540 million year on year.

Included in the figures was a 7.7 per cent growth in online display advertising, which reached £637.4 million, according to the research that was carried out in association with PricewaterhouseCoopers and Warc.

Paid-for search grew by 22.7 per cent to £1.99 billion, while classified online advertising rose by 22.2 per cent to £715.2 million.

Guy Phillipson, the chief executive of the IAB, said: "These are really tough times and advertising budgets are being slashed. More than ever, marketers have to demonstrate a clear return on their media investment – and accountability is online's trump card."

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