Online beauty retailer Glossier creates London pop-up store

Glossier, the New York-based beauty brand, is the latest in a string of online retailers setting up shop in London.

Online beauty retailer Glossier creates London pop-up store

The "totally instagrammable" pop-up follows the brand’s UK launch last month. Customers will be able to try beauty products and purchase Glossier’s entire range of skincare, makeup and body essentials, including its new fragrance Glossier You.

Glossier will take over an 18th century property in Marylebone for eight days from 15 November.

Emily Weiss, founder and chief executive of Glossier, said: "We’re overwhelmed by the reception Glossier has received in the UK.

"British women are so engaged with Glossier – we’ve seen thousands of customers posting about their new Glossier products on Instagram in the past few weeks.

"We’re excited to continue growing our community in London, and look forward to bringing the Glossier IRL experience to the UK".