Online platform lets brands create Kevin Bacon-fronted video ads for free

Are you like EE and fancy a bit of Bacon in your advertising? If the answer's "yes", then you'll be excited to hear about the Kevin Bacon Commercial Generator, a free-to-use online platform that lets small businesses exploit the ubiquitous star's fame to promote their wares.

Kevin Bacon: promotes Marketing's pizzeria
Kevin Bacon: promotes Marketing's pizzeria

The ad generator has been devised to promote Shop For Good – a not-for-profit venture aimed at driving sales at local businesses in the US.

Businesses that want to ride the Bacon wagon need only enter their company name and description of their business. The tech then gets to work to create a tailored ad featuring Bacon, some clunky graphics and equally dodgy, but brand-specific, automated voice work.

Here’s a Bacon-fronted ad for Marketing mag, which posed as a pizzeria for journalistic purposes. [NB We were warned that if anyone who is not a small business signs up to the ad generator then Bacon "will be disappointed in you".]

Client: Shop For Good

Agency: Walrus