WCRS is understood to have picked up the multi-million pound launch
account for theshare.com, an online share trading service backed by the
investment bank, Goldman Sachs.
The bank is one of a number of major blue-chip companies to have backed
the venture. Although the details of the service are being kept secret,
it is expected to be up and running by the end of the year.
Walker Media will handle media for the campaign and it is understood
that a below-the-line agency has also been appointed. It is not clear
whether competitive pitches took place.
Theshare.com is the latest launch in a new market which is threatening
the future of traditional stockbrokers. Online trading enables individuals
to simply check a share price and key in ’buy’ or ’sell’ to secure a
Among the company’s rivals is Charles Schwab, the world’s largest
internet stockbroker, which recently appointed Abbott Mead Vickers BBDO
and New PHD to create a TV campaign (Campaign, 24 September).