Electronic Telegraph is restructuring its sales team as online
strategist Daniel Ward-Lee leaves to join internet sports network
Sportal as commercial manager.
Ward-Lee’s job at Sportal will involve recruiting a sales team, as well
as pulling in more advertising and new partners. ’I’ll be responsible
for maximising revenue generation through e-commerce, advertising and
sponsorship,’ he said. He could not give details of how many sales posts
he will need to fill.
Ward-Lee left Electronic Telegraph on Friday to take up his new
He said there was no immediate announcement about his replacement, but
that a restructure was currently taking place.
He worked at the Telegraph for nine years, initially in traditional
print ad sales, moving into new-media five years ago. He helped to build
Electronic Telegraph’s sales team and in recent months has turned his
attention to developing its range of services.
’We had a team in place, which I managed, but we couldn’t afford to sit
still. My job has been to look forward and develop new channels,’ said
As well as the online newspaper, the Electronic Telegraph division
handles the recruitment service Appointments-Plus and travel site
Planet. Full details of the sales structure have not yet been released,
but are expected to emerge over the next few weeks. Ward-Lee said
Sportal had approached him about the commercial manager post.