Online Telegraph revamps sales as Ward-Lee departs

Electronic Telegraph is restructuring its sales team as online strategist Daniel Ward-Lee leaves to join internet sports network Sportal as commercial manager.

Electronic Telegraph is restructuring its sales team as online

strategist Daniel Ward-Lee leaves to join internet sports network

Sportal as commercial manager.



Ward-Lee’s job at Sportal will involve recruiting a sales team, as well

as pulling in more advertising and new partners. ’I’ll be responsible

for maximising revenue generation through e-commerce, advertising and

sponsorship,’ he said. He could not give details of how many sales posts

he will need to fill.



Ward-Lee left Electronic Telegraph on Friday to take up his new

post.



He said there was no immediate announcement about his replacement, but

that a restructure was currently taking place.



He worked at the Telegraph for nine years, initially in traditional

print ad sales, moving into new-media five years ago. He helped to build

Electronic Telegraph’s sales team and in recent months has turned his

attention to developing its range of services.



’We had a team in place, which I managed, but we couldn’t afford to sit

still. My job has been to look forward and develop new channels,’ said

Ward-Lee.



As well as the online newspaper, the Electronic Telegraph division

handles the recruitment service Appointments-Plus and travel site

Planet. Full details of the sales structure have not yet been released,

but are expected to emerge over the next few weeks. Ward-Lee said

Sportal had approached him about the commercial manager post.



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