IPC tx, the TV weeklies division of IPC Magazines, is launching a
major electronic publishing initiative in the shape of an electronic
television guide, Unmissable TV.
Launching initially on the internet, the service aims eventually to roll
out on to the cable network as a discrete TV channel and negotiations
are currently taking place with cable service providers. A third
platform is also in development through mobile phone companies.
Unmissable TV will draw on the editorial resources of IPC tx’s print
brands, TV Times, What’s on TV and TV & Satellite Week. IPC Electric,
the company’s internet division, will also play a major part in the
service, which forms part of IPC’s pounds 25 million investment in
’The launch of Unmissable TV on the web is just the beginning,’ Caroline
Ward, the managing director of IPC tx, said. ’Unmissable TV opens up an
almost limitless range of e-commerce opportunities. With the power and
expertise of IPC Electric behind it, Unmissable TV is poised to become a
significant electronic brand and e-commerce player in the UK.’
Unmissable TV will include listings for more than 200 channels, a
personalised TV diary and viewing planner, information on programmes and
films, cinema listings across the UK and celebrity information.
’This is another major step in IPC’s strategy to develop its powerful
magazine brands and content into dominant new-media brands. Further
exciting plans are in the pipeline,’ Sly Bailey, the chief executive of
’Our aim is to turn IPC, already the UK’s leading consumer magazine
publisher, into a world-class media group.’