The Open University "Make better use of your time" by Lida

How much time do you spend on social media? Be honest.

The Open University has collated videos of dogs on skateboards interspersed with stats claiming that people spend almost two hours a day on social sites.

The online ad, created by Lida, says you could be studying for a degree instead. It was written by Andy O’Carroll, art directed by Spencer White and directed by O’Carroll through Hazel May. 

The campaign runs across paid, owned and earned social media, supported by email activity.